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Latest deal in the rise of the travellers’ ‘fit room’

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Health-conscious guests can take advantage of a range of fitness initiatives while on their travels

Europe’s oldest luxury hotel group Kempinski has partnered with fitness tech giant Technogym to launch a new concept for health-conscious travellers.

It will enable guests to book a ‘fit room’ equipped with a Technogym bike and case of other pieces of fitness equipment. They will also have access to the firm’s immersive digital content featuring cycling courses and full-body workouts.

Users can choose classes from the on-demand library based on their preferred trainer, type of workout, language, and music.

The ‘Kempinski Fit Room’ is spreading globally, with Hotel Vier Jahreszeiten Kempinski Munich, Kempinski Hotel Mall of the Emirates Dubai, Grand Hotel Kempinski Shanghai and Hotel Adlon Kempinski Berlin all offering it to guests.

The new partners believe people “are more and more looking for the possibility to train regularly. They train at home, at their fitness centre, outdoor with the support of specific apps and wearable devices, and of course when they travel both for business or leisure, they look for hotels able to give an answer to their growing attention for fitness and wellness”.

Kempinski is not the first hotel group to offer this kind of service. Westin Hotels has been pioneering this idea for a number of years.

It offers treadmills and Peloton bikes in select rooms, as well as dumbbell, yoga balls and resistance bands.

Travellers can also afford to travel light, as Westin has partnered with fitness brand New Balance to allow users to rent gym clothes and trainers for as little as US$5.

Hilton Hotels is also offering a similar package across its brands through the Five Feet to Fitness scheme. The concept combines a traditional hotel room with a small ‘fitness centre’ with 11 different equipment options for guests to choose from.

These suites are all located on the ‘Sports Performance Floor’ where rooms are fitted with extra soundproofing.

The touch screen television also comes with over 200 workouts, while meditation chairs and freeze gel packs to aid recovery are also available.

Hotel brand Swissotel is another bringing fitness to their guests after teaming up with Vitality in 2012.

Rooms come equipped with ergonomic furniture, healthy refreshment centres and air purification systems to keep the area cool during workouts.

If guests are looking to take their workouts outside, Swissotel also provides local running routes through Google Maps which come with three different difficulty levels.

These initiatives have also made some fitness brands take note, with gym giant Equinox launching its first hotel in New York last year.

Members will receive exclusive benefits when they stay, with indoor and outdoor fitness facilities available, as well as a spa and personal gym equipment.

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