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AI helps shoppers make healthier food choices amid soaring prices

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The cost of living crisis is forcing households to spend an extra £40 per month on food alone – a bill which is even higher for those trying to eat clean and healthy meals. But this new AI-driven nutrition platform may be able to improve shoppers’ experiences during more difficult times…

Shoppers who are faced with rising prices and may be less able to afford healthier options could benefit from artificial intelligence to help them make choices, it has been suggested.

Spoon Guru, is using AI and industry-certified nutrition experts to categorise thousands of products – and is working with retailers to surface this information to customers – empowering shoppers to find healthier and dietary-friendly food choices online and in-store.

AI & the cost of living crisis

With the cost of living crisis of this year, the food retail sector has been rocked by the fastest increase in food prices since the recession of 2008. 

Households are now spending on average an extra £10.25 on their food shop per week, according to data from research firm Kantar. 

Earlier this summer, Morrisons, one of the Big Four food retailers, announced they expect inflation to hit their core earnings for the remainder of the year. In August, customer confidence levels dropped to a record low, according to the GFK Consumer Confidence indicator.

AI for shoppers and retailers

New data from Spoon Guru reveals that increasing the range and availability of healthier food choices could maximise customer value, improve basket health and bolster the retailer’s bottom line. 

Based on insights from one leading US supermarket chain, a reliable indicator of global consumer trends, new data reveals that health-conscious shoppers are the most valuable and loyal supermarket customer group. 

These customers are worth 53% more than less health-focused customers and fill 25-50% of their basket with healthier products.

Spoon Guru Co-founder Markus Stripf told Health Tech World: “Making it simpler for customers to buy healthier and affordable food at their favourite supermarket is beneficial for the customer and retailer’s bottom line. 

“Now customers that prioritise their health by buying healthier foods are rightfully being recognised as key to retailers’ customer retention strategies.” 

Retailers looking to increase their average customer value and shopping frequency should focus on offering a diverse range of healthy products, Spoon Guru’s new data suggests. 

The company, which is focused on un locking revenue for retailers, leverages deep data science to help retailers reward their shoppers and nudge them into sustaining positive behaviour changes using loyalty programs, marketing campaigns with personalised offers and insights on what the quality of their purchases have been in regards to health. 

Effectively deploying new technology to make it easier for customers to discover healthier and dietary relevant products is and will continue to be an area of focus for retailers looking to capitalise on the healthy food market.

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