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SmileDirectClub launches AI-powered teeth-strightening platform




Oral care company SmileDirectClub has announced the launch of a new AI-powered teeth strightening platform.

The SmileMaker platform leverages advanced AI technology to show consumers their potential smile transformation within minutes.

SmileMaker is now available in Australia via the Apple App Store and will expand into the United Kingdom in 2023.

Consumers use the SmileDirectClub App to capture a 3D scan of their teeth, bite and alignment using their phone’s camera.

The technology is an industry first, upgrading current 2D remote scanning options and introducing real-time AI to capture a 3D view of the teeth.

Within minutes of receiving the 3D scan, consumers receive their “Custom Smile Plan” showing their potential new smile, along with an estimated time frame to achieve results.

The SmileMaker Platform is part of the company’s growing AI capabilities within its innovation portfolio, with SmileDirectClub aiming to make teeth straightening more accessible, convenient and affordable.

David Katzman, CEO and Chairman, SmileDirectClub, said:

“SmileDirectClub’s new SmileMaker Platform is a big step toward fulfilling our vision of creating smiles using leading-edge technology.

“This is the brand’s first big innovation to come from our AI/Machine Learning Team and we look forward to continuing to improve the customer experience, better assist dentists and orthodontists, and increase access to oral care for more customers while keeping the costs of that care within reach for everyone.”

“Smile Prescription”

After receiving a Custom Smile Plan, customers will be prompted to provide further high-definition scans through the dentist or orthodontist-prescribed at-home impression kit or at a local SmileShop.

The information is uploaded into SmileDirectClub’s virtual care platform, along with the other information collected from customers, for review by the customer’s licensed treating dentist or orthodontist to determine candidacy for clear aligner therapy.

Once approved, customers will be provided with their final treatment plan.

David Cran, Vice President International, said:

“This platform comes at a key time as the UK dental sector starts to embrace AI as a technology that can further enhance current services.

“We revolutionised the industry with our virtual care model and will do so again with AI that improves the customer experience and better assists our affiliated network of dentists and orthodontists so they can focus on what they do best: providing quality care for their patients.”

Teeth straightening on the rise

The clear aligners industry is growing at a rapid pace, according to a market report from May this year.

The global market is expected to grow from $2.18 billion in 2021 to $9.29 billion in 2026.

The rise in cosmetic dentistry has been linked to social media influencers and increased use of Zoom during Covid-19 lockdown.

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