Press Ganey, the patient experience tech firm, is to acquire Forsta, a provider of customer experience and market research technology.
The transaction is expected to close in the first or second calendar quarter of 2022, and is subject to regulatory approvals and other customary closing conditions.
Patrick T. Ryan, chairman and CEO, Press Ganey said: “This alliance propels Press Ganey into a new future. Our unparalleled excellence in healthcare consulting, and proprietary data and analytics, will soon be infused with even more innovation and speed by Forsta’s world-class experience and research technology platform.
“I’m beyond thrilled to welcome Forsta to the Press Ganey family. This is a huge leap forward in helping our customers to do their jobs better every day.”
A Press Ganley statement said: “This pairing drives Press Ganey forward on its path to integrating human-centric, cutting-edge technology into its renowned thought leadership and management expertise in healthcare. Press Ganey’s clients will have access to an even more powerful suite of customer experience (CX), employee experience (EX), and Market Research (MR) technology options on Forsta’s comprehensive platform. Forsta also brings extensive knowledge across a number of industry verticals, such as retail, financial services, travel and hospitality, technology, entertainment and consumer goods.”
Forsta works with major brands, including Avon, Best Buy, Canon, eBay, Heathrow Airport and Mars, Inc.
CEO Kyle Ferguson said: “Press Ganey was the first company to truly recognise and respond to the importance of Patient Experience, and the company continues to lead innovation in the field. I’m excited to join forces with such a forward-thinking, highly respected company, and eager for the benefits this investment will bring to our customers.”
Press Ganey manages approximately 476 million patient engagements every year.
Forsta’s HX (Human Experience) platform serves over 5,000 customers in more than 100 countries around the world.
Darren Dworkin, chief strategy officer, Press Ganey, said: “This move is the culmination of Press Ganey’s investments to not just be leaders in the healthcare industry, but to lead in experience technology, too. Forsta’s HX platform will allow Press Ganey to make a quantum leap in our technology solutions for our clients.
“Together, the next generation of patient and customer experience will be better, deeper and truly human-centric.”
