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The digital & tech approach to weight control

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An NHS Trust has launched a digital tool which claims to provide meaningful weight loss and tackle a growing obesity problem. 

University Hospitals Coventry and Warwickshire NHS Trust has announced the arrival of W8Buddy (weight buddy) which has been developed for Tier 3 Weight Management Services (T3WMS) to tackle obesity. 

The digital health tech tool will provide personalised weight management plans, supporting an individual and their family or carers to develop attitudes, beliefs, knowledge, and skills to self-manage their health.

Developed by DDM Health, providers of NHS-trusted digital platforms, W8Buddy is a bespoke version Gro Health, and aims to offer structured education, behavioural change activities or resources, meal, and exercise logging, and coaching to support lifestyle modifications including diet, improving physical activity, quitting smoking and losing weight. 

A digital solution to obesity 

Currently, over one in five (28%) of adults in England are obese, and a further 36% are overweight. 

With this new digital tech, each user’s experience is tailored to a user’s goal, accessibility and literacy needs, language, disease profile, ethnicity, age, gender, and location. 

With over 60 modules tailored to the individual’s needs, the service is available in 12 languages with culturally sensitive meal plans, resources and marketing developed with inclusivity and representation of the diverse populations it seeks to serve.

Transforming obesity care

Dr Petra Hanson, who was highly commended for her work at the NHS England Digital and Data Awards, said: “This is an incredibly exciting innovation that will transform the way we deliver care.

“W8Buddy was not only inspired by our patients, but also co-created with our patients alongside the clinical team in a truly unique collaboration. 

“We hope this new digital support tool empowers our patients and leads to meaningful health improvements”.

Patient advocate Richard Green helped the team develop the tool from a patient’s perspective. 

He said: “This is our link into the specialists that have spent many lifetimes learning and developing what works. 

“My background in IT and the fact that I am a type two diabetic patient who’d struggled with my weight hopefully helped the team understand what it was like to have tried lots of weight loss programmes and failed. W8Buddy is a game changer, it speeds up every element of the pathway meaning countless more patients can be helped”. 

 Charlotte Summers, founding Chief Operations Officer at DDM Health said: “We are delighted to continue our partnership with University Hospitals Coventry and Warwickshire NHS Trust to empower patients to achieve clinically meaningful weight loss with our AI-powered precision digital health platform.”

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  1. Pingback: App rewards teens to keeping active with virtual coins | Health Tech World

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