Opinion

Digital simulations are transforming orthodontic planning, offering patients a preview of their post-treatment smiles. Understanding these advancements helps in making informed decisions about orthodontic care. Orthodontic treatment planning has significantly evolved with the advent of digital technology. These advancements allow patients to visualize potential outcomes before committing to a treatment plan. This predictive capability enhances [...]

By Jamie Whysall, Principal & Head of Health, Netcompany The recently published NHS 10 Year Health Plan for England sets out a bold vision for the future: an NHS that is more preventative, personalised, digitally enabled and financially sustainable. Among these ambitions, tech stands out as the central thread – the key enabler for turning [...]

By Julian Coe, Managing Director, X-on Health As primary care evolves, digital innovation offers a practical way to support clinicians and improve patient care. Digital telephony has been widely adopted but there is much that can be done to improve the utilisation of the advanced features now available, and Ambient Voice Technology (AVT) is increasingly [...]

By Melissa Hall, Legal Director in MFMac’s Healthcare & Life Sciences team With the healthcare industry relying heavily on data for medical research and surveillance studies, it is critically important that sponsors, study sites and CROs know when data falls within the remit of 'personal data', which brings with it additional compliance requirements. Earlier this [...]

By Younes Fegheh-Hassanpour PhD., R&D Manager at RCK Partners The UK’s pharmaceutical industry is at a critical juncture. A post-pandemic rebound has seen export values climb back to £26.1 billion in 2023, but beneath this promising headline, challenges persist. Once a global leader, the UK now trails in tenth place for pharmaceutical exports as challenges [...]

By EatMoreFruit Communications Artificial intelligence is reshaping everything from drug discovery to surgical planning. But it’s also revolutionising a less obvious domain: healthcare communications. For medical device and digital health brands, that means faster engagement cycles, sharper targeting, and a clearer route to growth. Data-driven advantage A recent survey by Global Data found 67 per [...]

By Liam Canavan, Healthcare Lead at Loadbalancer.org  Liam partners with medical imaging providers and hospitals worldwide, building strategic alliances and using cutting-edge technology to tackle tough data storage problems and ultimately enhance patient care. The ARPA-H INDEX programme and DPA have outlined a broad digital strategy for pathology, yet simultaneously acknowledge that infrastructure shortfalls are [...]

By Julia Scott, pharmacist and CxIO at Dartford & Gravesham NHS Trust In the ever-evolving landscape of healthcare, digitalisation is no longer a distant goal, it’s a burning platform. At Dartford and Gravesham NHS Trust, the implementation of our electronic prescribing and medicines administration (ePMA) system, Better Meds, was not just a technological shift; it was [...]

By Eat More Fruit Communications If you're leading marketing for a medical device company, chances are you're focusing on the wrong things. Your novel mode of action. Your breakthrough technology. Your innovative mechanism. Here's the uncomfortable truth: only 20 per cent of Healthcare Professionals (HCPs) will ever care about that level of detail. The other [...]

By Paul Wye, Head of AI, Answer Digital The topic of whether healthcare providers should appoint Chief AI Officers (CAIOs) is no longer theoretical. The United States has been embedding these roles within healthcare systems for a number of years, and just recently a trailblazing consultant has been named as Scotland’s first Head of AI [...]