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Why video explainers are the future of healthcare



The healthcare industry is built upon and relies on technology.

From the first medical instruments in ancient times to the advanced scanners and equipment we use today, technology has long been the driving force behind healthcare and is used to improve patient outcomes and welfare.

In recent times, we’ve seen an increase in the use of video explainers in the healthcare industry.

Let’s take a look at what video explainers are and discuss why they are set to be the future of healthcare.

Read on to find out more.

What Are Video Explainers?

Before we can discuss the benefits video explainers can offer the healthcare industry, it’s important that we first clarify what they actually are.

Thankfully, the concept is easy to grasp, as video explainers do exactly what they say on the tin; they explain complex ideas through the format of video.

This can include footage of a real person talking, or animated figures and text, often a combination of both.

While video explainers can be used in just about any field, they are proving particularly useful in the medical industry. Let’s find out more.

Delivery To A Mass Audience

As the world population continues to boom, people across the globe are finding it more and more difficult to access medical services.

Often, patients are having to wait several weeks for simple check up appointments, delays which can have serious long-term consequences
and lead to illnesses and conditions going unidentified and untreated.

By using video explainers, medical services can deliver information and advice to an enormous audience at once.

By working with media services partners like Red Bee, medical services can broadcast explainer videos to large groups of people, reducing the need for in-person check up appointments.

This is of particular benefit to elderly and disabled people who can often find it extremely difficult and stressful to attend physical medical

Explain Complex Ideas

Many medical conditions are highly individualised, differing greatly from person to person.

Illnesses are complex and often difficult to comprehend for those unfamiliar with medical terms and language.

With video explainers, complicated medical concepts can be explained clearly and concisely, using a combination of visual and text images to break down ideas that can be difficult to understand.

This will help make patients feel more informed and more confident about their health.

What’s more, many often criticise how short some doctors’ appointments are.

With video explainers, patients can rewatch them as many times as they want to ensure they are absorbing all the essential information.

Ease Staffing Pressures

Medical services around the world, but in particular the NHS, are suffering from extreme staff shortages and funding issues.

The effects have been catastrophic, wait times have skyrocketed, and patient care is being increasingly impacted.

Several solutions have been touted to solve the crisis at the heart of our healthcare services, but none as yet have proved to be truly viable.

The reality is that there won’t be one quick fix, instead a number of new changes and systems will need to be implemented to solve the

Using video explainers is certainly an effective way of helping to reduce the mounting pressure felt by healthcare professionals.

By reducing the number of people seeking in-person appointments and check-ups, manpower and resources can instead be diverted to more pressing issues such as surgery and front-line care.


Tech is constantly driving change in the healthcare industry.

As professionals seek to provide ever-improving care for patients, they are increasingly turning to tech-based solutions.

Video explainers can be used to deliver information to large audiences in an accessible and easily understood format and are set to prove crucial as we fight to reduce the pressure felt by medical services around the world.

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