Building more resilient and nutritional food systems is no straight-forward task – not least because food companies make astronomical profits from the foods which don’t serve our health. Could AI hold the answers for a better and healthier future?
A strategic partnership between an AI nutrition technology company and Google Cloud has highlighted the need for innovative, grocery retail solutions in a global diet crisis.
Spoon Guru announced plans to team up with Google Cloud – a partnership which will bring Artificial Intelligence to health and nutrition, and potentially help with globally poor diet choices.
The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.
With Spoon Guru’s commerce solutions, developed using sophisticated algorithms, available on Google Cloud Marketplace, retailers will be able to quickly deploy Spoon Guru solutions to their Google Cloud environment and empower their customers to experience food shopping in new ways.
Experiences will be more personalised and precisely relevant to their unique needs, matching their lifestyle, dietary preferences, and health requirements.
What is the global diet crisis?
Good nutrition is at the heart of global health, and currently there is a diet-related health crisis. Across the globe, poor diet has been named as the largest determinant of poor health above smoking and high blood pressure, resulting in around 11 million preventable deaths every year.
As numbers continue to grow, grocery retailers are looking to new technologies that drive shoppers to make healthier choices in simple, engaging, and effective ways.
Furthermore, by offering its technology on Google Cloud Marketplace, Spoon Guru will be able to better deliver unique joint solutions at scale to more retail clients.
This will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.
Working with certified nutrition experts and public health organisations in both Europe and the US, Spoon Guru’s proprietary algorithm provides unrivalled accuracy when it comes to matching people with the right foods for their needs.
Paul Tepfenhart, Director Global Retail Solutions, Google Cloud told Health Tech World: ““Spoon Guru is already enabling health personalisation for retailers globally and we are excited to see the value they will bring to our retail customers.
“Finding products for individual dietary and health needs can be challenging so this partnership between Google Cloud and Spoon Guru will enable customers with technologies that provide even more satisfying and relevant experiences to their end consumer.”
Markus Stripf, Co-Founder and CPMO of Spoon Guru, said: “Spoon Guru’s partnership with Google Cloud represents a significant step forward to helping global retailers provide accurate and personalised food recommendations for their customers.
“And ultimately, further our mission to improve people’s lives by helping them eat well and live better.”
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