Podcast explores how clinical evidence builds stronger consumer health brands
A new podcast from ‘Anti-CRO’ company Lindus Health explores what it really takes to build trust in consumer health and why good science, not just good marketing, is the key.
Hosted by co-CEO Meri Beckwith, the Off Protocol podcast challenges the status quo of clinical trials and explores the realities of clinical research.
Through open, honest conversations with experts across the industry, the podcast creates space to share real stories, confront challenges head-on, and uncover lessons learned from the field.
In the new episode, Meri is joined by Malcolm Fogarty, a leader who has spent over two decades shaping global consumer health brands at Haleon, GSK, and beyond.
From the evolving role of evidence generation to the blurring lines between pharma and wellness, this episode dives into how scientific credibility has become the strongest differentiator for modern brands.
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