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HC21 to showcase cutting-edge support services at MEDICA



Healthcare 21 Group (HC21) will be at MEDICA 2023 to showcase its specialist support services designed to help international MedTech manufacturers navigate the UK market.

The independent medical device distributor will present a comprehensive range of cutting-edge services to help manufacturers enhance sales performance, market penetration, and overall profitability in the UK.

HC21 offers a range of services, including sales and marketing strategies, training solutions, and state-of-the-art distribution and logistics support.

The group brings together a specialist sales teams with propound market knowledge and expertise across key clinical areas such as surgery, endoscopy, critical care, cardiology and orthopaedics.

Among its key offerings is the HC21 Academy, a centre of excellence that promotes best practices, delivers industry-leading training, and showcases the latest innovations in cutting-edge technology.

HC21 is committed to showcasing its expertise in equipping manufacturers with the regulatory and technical know-how to strengthen their go-to-market strategy and successfully navigate the UK’s complex healthcare landscape.

Nathan Pettitt, CEO, said: “We are fortunate to partner with top global Medtech players such as Medtronic, Fujifilm, and 3M on selected niches across the UK and Irish markets and consistently deliver growth year on year.

“We are delighted to showcase to manufacturers the opportunities, benefits and added value of a partnership with Healthcare 21.”

In today’s healthcare landscape, the role of a distributor with local knowledge is more critical than ever.

HC21’s extensive network of healthcare professionals, hospitals and clinics provides invaluable market access opportunities for manufacturers.

The company’s deep understanding of the challenges and opportunities across the UK and Irish markets positions it to manage supplier portfolios efficiently and economically.

Over the past 20 years, HC21 has partnered with many of the world’s biggest and most respected MedTech brands to deliver an in-direct distribution model across the UK and Irish markets, helping them drive growth and achieve a quicker, more efficient route to market.

Paul Benton, Managing Director, International, ABHI, adds: “The healthcare landscape has changed considerably in recent years with complex regulatory frameworks and logistical hurdles as a result of Brexit.

“We are delighted to welcome HC21 to the ABHI UK Pavilion at MEDICA this year, where they’ll be showcasing their expert services to help manufactures across the medical technology landscape strengthen their go-to-market strategy in the UK.”

MEDICA is taking place from November 13-16 2023 in Messe Düsseldorf, Germany. To discover more about HC21 and explore the benefits of partnership, visit the booth at the ABHI UK Pavilion – Hall 16 Stand K48. For more information, visit https://healthcare21.eu/.

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