Women’s digital health market set to reach US$5.28 billion in 2026 – report

The women’s digital health market is forecast to reach US$5.28bn in 2026 as demand grows for apps, wearables and telehealth services worldwide.

That would be up from US$4.36bn in 2025, with growth linked to wider smartphone use among women, rising awareness of women’s health needs and the expansion of digital health start-ups.

According to the Research and Markets report, the sector is expected to grow at a compound annual growth rate of 20.9 per cent between 2025 and 2026.

The report also forecasts the market will reach US$11.47bn by 2030, reflecting a projected compound annual growth rate of 21.4 per cent from 2026 to 2030.

It says growth is being driven by demand for more personalised healthcare, investment in femtech, meaning technology focused on women’s health, and wider use of AI-enabled diagnostics.

Other factors highlighted include growing acceptance of telehealth, a stronger focus on preventive healthcare and the expansion of digital health start-ups.

The report says smartphone use is a major driver because mobile apps are increasingly being used for services including menstrual cycle tracking and pregnancy management.

It points to Eurostat data showing that 89 per cent of people aged 16 to 74 in urban areas of the EU accessed the internet via smartphones in 2023.

The report also identifies closer links between wearables and health apps, along with wider use of remote monitoring tools, as key trends shaping the market.

Among recent developments, it highlights a 2024 collaboration between Algorand and the Self-Employed Women’s Association in India to launch a digital health passport using blockchain technology to improve healthcare access for women in the informal economy.

It also points to Maven Clinic’s acquisition of Naytal in March 2023 as an example of consolidation in the market, aimed at broadening healthcare services in the UK and Europe.

The report says North America was the largest regional market in 2025, while Asia-Pacific is expected to be the fastest-growing region in the years ahead.

Companies named among key players include Flo Health, Natural Cycles, Elvie, Bellabeat, Clue by Biowink, MobileODT, Glow, Veera Health, Ava, Maven Clinic, Kindbody and Hera Med.