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Deversify and RLVNT Distribution seal international deal



Deversify and RLVNT Distribution have signed an agreement for distribution in eight European countries for a revolutionary solution for non-invasive measurements of metabolic health. 

The companies have teamed up to distribute Acetrack, created by Diversify, which enables users to easily track lifestyle changes related to nutrition, stress and sleep and how this relates to fat burning.

“RLVNT is the leading distributor of sport and health electronics across the Nordics, Benelux and France for both high street stores and e-commerce. This agreement is without doubt our biggest breakthrough and means that Acetrack reaches thousands of new stores in a further six countries,” said Anders Murman, CEO and Co-Founder of Deversify. 

Since launching in 2012, RLVNT has seen rapid growth to become a distributor of technology products to resellers in all the Nordic and Benelux countries. They currently distribute innovative products from world-leading brands including Marshall, Hyperice, Powerdot, Withings and Wahoo.

“RLVNT has a unique network of both resellers and brands, such as MediaMarkt, XXL, Stadium and Adidas. In addition to this wide reach, RLVNT offers opportunities to sell Acetrack in bundles, which means that our sales volume will increase considerably. RLVNT’s network also means new B2B business development opportunities for us as an FoU-company,” Murman added. 

“RLVNT and Deversify share the view and vision that consumers in Europe, to an increasing extent, search for new, innovative ways to measure and understand their own health and sports performance. Acetrack complements our broad sport and health tech portfolio perfectly and offers our users the opportunity to measure their fat-burning rates in real time,” addedMartin Liljegren, founder of RLVNT.

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