Justified Studio expands reach into healthtech, investing in growing UK startup Aide Health

By Published On: November 12, 2024Last Updated: November 13, 2025
Justified Studio expands reach into healthtech, investing in growing UK startup Aide Health

Justified Studio, a full-service creative agency dedicated to empowering organisations that drive people and the planet forward, has announced its investment in Aide Health, an innovative digital health platform that helps patients and their clinicians better understand and manage chronic disease.

This investment marks a significant milestone for Justified Studio as it strengthens its mission to partner with companies that share a bold vision for creating transformative futures.

By investing in Aide Health, Justified Studio is taking a strategic step to align itself not just as a creative partner for the healthtech sector but as a stakeholder in its future.

Joshua Ogden is Creative Director at Justified Studio.

Ogden said: “At Justified, we don’t just work to build brands – we invest in ideas, products and services that align with our own values and vision.

“Our partnership with Aide Health is an extension of our commitment to support founders and organisations that seek to create a positive impact through bold, purposeful innovation.”

Justified Studio’s strategic investment in Aide Health reflects the agency’s drive to empower visionary organisations that are building new futures.

Known for working with globally recognised names like Google, The United Nations and startup founders alike, Justified Studio continues to expand its portfolio to support innovative initiatives across diverse sectors.

Aide Health was founded to reverse the unsustainable human and economic cost of chronic disease.

Today, the platform supports four long-term conditions and is available to approximately 300,000 people in the NHS.

The startup is also one of 24 healthtech companies in EMEA selected for the prestigious Google for Startups: AI for Health programme.

Ian Wharton, founder and CEO of Aide Health, said: “We’re excited to welcome Justified Studio as an investor in our latest funding round. Aide Health is and always will be a design-led healthtech company.

“We are working to set the absolute highest standards for patient digital experience so people can take more control of their health.

“In that respect, having Justified as a sparring partner will be invaluable as we scale.”

This investment cements Justified Studio as more than just a creative agency but a true invested partner, enabling innovation in digital health.

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