AI-backed home care firm Cera has exceeded US$100m in revenues from non-home care services – now attributing one-fifth of its overall c. $500m business to additional service lines ranging from specialist care to technology and data partnerships.
Since launching in 2016, Cera has disrupted the home care market – developing transformational AI tools including a falls prevention AI and hospitalisation predict-prevent tool which have cut hospitalisations by more than half for its high-risk service users, transforming their lifespan, healthspan and quality of life.
In 2022, in order to build on this impact, Cera decided to scale its non-home care business lines – expanding beyond its core offering of domiciliary and reablement care, into adjacent services ranging from specialist, nurse-led and complex care, to technology and data partnerships.
With a mission to empower people to live longer, healthier lives, in their own homes, Cera wanted to extend its impact beyond domiciliary and reablement care – helping vulnerable and older people who needed more specialist services, and scaling the reach of its AI tools by making them available to other healthcare companies.
These additional service lines have grown rapidly over the past three years, now exceeding $100 million in annualised revenues.
Dr Ben Maruthappu, founder & CEO of Cera, said: “Cera’s mission is to empower people to live longer, better lives, in their own homes. Delivering higher-quality, more preventative home care is one vital part of that – but equally important are other areas such as specialist care and nursing, advancing healthcare research, and developing long-term strategies for prevention. So in 2022 we decided to expand into new service lines – from nursing, to licensing our AI tools, in order to scale our reach and impact.
“Three years later, it’s exciting and rewarding to see that what started out as niche business lines have rapidly grown into a US$100m revenue business for Cera – now accounting for one-fifth of our overall business, and playing an increasingly important role in our journey to transform healthcare.”
Cera’s non-home care service lines include nurse-led and complex care, supported living, and learning disabilities care.
Cera has also expanded into home care robotics, healthcare research partnerships and technology partnerships, licensing its AI tools to other companies both within and beyond health and care.
