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Calm partners with US Surgeon General in winter wellness campaign




The US Surgeon General has partnered with a mental health platform in a new campaign aimed at supporting Americans’ wellbeing over the Christmas season.

Dr Vivek Murthy has released “Mindfulness Tools”  – a mindfulness content series with Calm designed to offer mental health support.

The free content series includes five sessions to support people through real-life experiences and emotions.

Themes include easing holiday stress, combatting loneliness, navigating hectic days and dealing with uncertainty, change and negativity.

Dr Murthy said:

“Access to mental health support is vital to our overall well-being.

“During my travels across the country as Surgeon General, I’ve heard first-hand about the mental health struggles and loneliness that people are facing.

“While the pandemic brought the issues of stress, anxiety, and loneliness to the forefront, these struggles existed long before COVID-19.

“Easy-to-use mental health tools and practices can help families address stress and strengthen one of the most powerful sources of healing – our relationships with one another.”

Last month, Dr Murthy released the Surgeon General’s Framework for Mental Health and Well-Being in the Workplace.

The framework aims to help organisations rethink how they foster a deeper sense of connection, support employee growth and more.

Calm CEO, David Ko, said:

“Building and creating sustainable mental health habits are more important than ever as we head into the holidays and begin a new year.

“Our hope in partnering with the nation’s doctor, is to give our community a resource to support them as they navigate life’s ever changing experiences and emotions.”

In November, Calm was announced as the Official Mindfulness and Meditation Product’ of the FIFA World Cup 2022.

All players, coaches and training staff at the tournament have received Calm subscriptions to help them prepare for games.

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