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Ava names Dr Maja Rudinac new chief technology officer

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Ava, a global medical technology company focused on women’s reproductive health, has welcomed Dr Maja Rudinac as its chief technology officer.  

Dr Rudinac brings more than 15 years’ experience in designing and bringing to market AI and robotics-driven healthcare applications, including AI-enabled homes for safe senior living and autonomous healthcare systems for people with motion and cognitive restrictions.

Previously, she worked  as VP of BD at Caspar.AI. She was also co-founder and CEO of Robot Care Systems. The company received the prestigious Red Dot design award, Shell and Accenture Innovation awards, as well as the Herman Wijffels Innovation Award for the best healthcare invention. In 2019, Dr Rudinac received the Royal Prince Friso Engineering Award.

Dr Rudinac said: “Joining the team gives me an incredible opportunity to build on Ava’s unique strengths in the benefits space.

“We already have a large consumer user base, clinical and regulatory validation—now we are deeply investing in product development to meet the needs of payers and providers.”

Reporting directly to Ava CEO Lea von Bidder, Dr Rudinac will enhance the integration with B2B partners through new product and feature development. Ava is aggressively expanding its technology offerings for payers and providers.

Von Bidder said: “Maja’s addition to the executive team strengthens Ava’s unique position as the most data driven and technologically advanced company in the fertility benefits space.

“Her focus on the data and technology needs of women, employers, benefits providers, and OB/GYNs will enable us to accelerate our innovative offerings for these partners.”

Ava’s AI-driven fertility platform includes the Ava bracelet, which is worn only at night. The company will soon add contraception to its platform.

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