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Asian comms and marketing agency SPAG joins FINN Partners




Leading Asia-based health communications and marketing firm SPAG has joined FINN Partners, FINN announced today.

SPAG serves global biopharma companies, health trade associations and health provider systems from its offices in Bangalore, Delhi, Indonesia, Malaysia, Mumbai, the Philippines and Singapore.

The deal sees SPAG join the FINN Asia region, overseen by Howard Solomon.

Peter Finn, CEO and founding managing partner, FINN Partners, said:

“Asia is paving the way for global health innovation, and clients eager to engage can generate greater value by taking bold, strategic action in the region.

“We are proud to welcome this outstanding agency, which shares our passion for client success, to FINN.”

SPAG founder and managing partner, Aman Gupta, joins FINN as a managing partner and lead for the Agency’s Health Practice throughout Asia.

Gupta will work closely with colleagues Gil Bashe, Chair Global Health and Purpose and Fern Lazar, managing partner and Global Health Practice Lead.

Aman Gupta commented:

“Among the hallmarks of SPAG is our recognised passion for our people and clients.

“Joining FINN enables us to bring additional cutting-edge services, geographic reach and health-sector and digital expertise to our clients.

“During the past year, SPAG and FINN worked side-by-side to support client efforts, and this new relationship – based on shared values – expands our services capabilities and opens doors to wonderful staff opportunities and knowledge-sharing around health developments and best practices.”

Before founding SPAG in 2013, Gupta held executive positions at agencies and Bio-Pharma companies, including Imprimis Life (part of Perfect Relations Group) and Lupin Laboratories and Ranbaxy.

He has also been recognised as one of the ‘Top 25 Innovators’ by PRovoke Media, Asia-Pacific, for shaping influence and engagement.

Meanwhile, SPAG CoFounder Shivani Gupta, joins FINN as managing partner, Culture and Brand Reputation, Health Asia, and will focus on building brand communications and Practice culture throughout Asia.

Shivani Gupta said:

SPAG and the FINN Health Practice share the perspective that clients need access to highimpact creative across media channels to be successful across the health payer, product innovation, and provider sectors.

Collaboration enables people to tap into each other’s knowledge and apply it to the great challenges facing health innovators of all sizes and sectors. We are thrilled to be on this journey together.”

Gil Bashe commented:

“The addition of Aman, Shivani and the incredible SPAG team – leaders in health marketing and communications – sends an important message that the greatest achievements of health innovation must reach everyone across the globe to make a difference in public health.

“When we consider Asia as a vast region fuelling a significant percentage of global venture capital/private equity investments in digital health—$6 billion of $14 billion in the past five years, SPAG knowledge and expertise are key to realising our shared mission of serving clients to improve human health.”

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