Products & deployments

  • MHRA to speed up access to overseas-approved devices

    Patients in the UK will gain faster access to medical devices approved in trusted countries under new plans from the medicines regulator MHRA. The Medicines and Healthcare products Regulatory Agency has outlined steps to streamline routes to market, including a planned consultation on the indefinite recognition of CE-marked devices – those meeting European safety standards [...]

  • The 20/80 rule: Why your medical device marketing is failing 80% of your audience

    By Eat More Fruit Communications If you're leading marketing for a medical device company, chances are you're focusing on the wrong things. Your novel mode of action. Your breakthrough technology. Your innovative mechanism. Here's the uncomfortable truth: only 20 per cent of Healthcare Professionals (HCPs) will ever care about that level of detail. The other [...]

  • NHS National Rehabilitation Centre to deploy intelligent bedside screens with Airwave

    The new NHS National Rehabilitation Centre will deploy technology to help patients to maintain their independence as they recover from life-changing injuries and illnesses and regain quality of life. Airwave Healthcare has been selected to equip bedrooms at the new centre with ‘intelligent bedside terminals’ – iPads that will provide much more than the entertainment [...]

  • NHS rolls out RSV jab for 7,000 premature babies

    The NHS will give 7,000 premature babies in England a new RSV jab that offers protection against the common respiratory virus this winter. From late September, around 7,000 high-risk infants and babies born before 32 weeks this year will receive a single dose of nirsevimab, which provides six months’ protection against respiratory syncytial virus (RSV). [...]

  • Powering diagnostics and data: How Magentus is helping realise the NHS 10-Year Plan

    As the NHS lays out its ambitious 10-year plan for the future of healthcare in the UK, diagnostics and digital transformation are taking centre stage. From AI-assisted clinical tools to value-based procurement models and the expansion of Community Diagnostic Centres (CDCs), the plan signals a renewed focus on technology supporting a more equitable, efficient, and [...]

  • GPs to prescribe football for depression

    Doctors in Gloucestershire will offer free football tickets to patients with depression under a new social prescribing scheme. The initiative, launching this season, has been developed by Labour MP Dr Simon Opher and Ecotricity owner Dale Vince. It will offer patients at surgeries across Gloucestershire tickets to National League side Forest Green Rovers at The [...]

  • UAE femtech firm raises US$1.2m pre-seed funding

    UAE-based femtech startup Ovasave has raised US$1.2m in early funding to expand its fertility and hormone health services across Saudi Arabia and the wider GCC. The digital-first platform, founded in 2023 by Majd Abu Zant and Torkia Mahloul, offers at-home hormone testing, virtual consultations, personalised supplement protocols and egg freezing support. The funding will support [...]

  • UK’s first high street mental health hub launches

    A mental health service offering therapy with no waiting lists has opened the UK’s first high street hub in Leeds. Towards opened the hub this week, offering in-person and online sessions delivered by qualified and qualifying therapists with experience in adult, child and young people’s services. The Leeds hub is the first of several planned [...]

  • Startup Bloodtest.co.uk secures £3m investment

    UK-based digital diagnostics platform Bloodtest.co.uk has secured a £3 million investment from an American private equity group, in exchange for a 20 per cent equity stake, valuing the company at £15 million. The £3 million investment will be used to enhance the Bloodtest.co.uk digital platform, expand its diagnostics offering and accelerate user acquisition through targeted [...]

  • New methods could widen heart transplant pool

    Two US hospitals have developed simpler ways to preserve hearts after circulatory death, potentially increasing access to life-saving transplants. The approaches aim to overcome challenges with using hearts from donation after circulatory death (DCD) — where a patient’s heart stops after life support is withdrawn — as opposed to brain death, where the heart continues [...]