Opinion
By EatMoreFruit Communications Most healthcare campaigns targeting clinicians start with the product and work backwards. The most effective ones start by mapping where knowledge gaps, clinical objections, and real-world barriers exist. Here's how we approached building an insight-led strategy for a wound dressing when the data didn't exist in tidy reports. Marketing directors in medical [...]
OpenAI is reportedly exploring a move into consumer health tools, including a personal health assistant or health data aggregator. Sources close to the company told Business Insider that the AI giant is weighing several opportunities as it pushes into healthcare, a sector where tech giants including Google, Amazon and Microsoft have struggled to gain traction. [...]
By EatMoreFruit Communications The way parents discover, evaluate, and trust infant nutrition information is evolving faster than ever. Traditional Google search once served primarily as a link-finder, delivering ranked webpages based on SEO keywords. Today, AI-driven search tools such as Google’s AI Overviews to Perplexity, ChatGPT, and other large language model (LLM) powered assistants, now [...]
By Wolfgang Hackl, CEO, OncoGenomX Inc., Allschwil, Switzerland In precision oncology, nothing is more sensitive - or more valuable - than patient data. Genomic profiles, longitudinal symptom logs, treatment responses, tumour evolution patterns, imaging signatures, real-world toxicity data, and behavioural markers power a new generation of AI-driven oncology tools. They promise earlier detection, better prognostic [...]
Odgers’ Chris Hamilton and Mike Drew explain why cyber security leadership is now paramount for most healthcare providers In hospitals across the world, cyberattacks have moved from disrupting systems to endangering lives. When an attack locks clinicians out of patient files or disables connected medical devices, care can stall in critical moments. The line between [...]
By Kyle Lunn, managing director, health, ClearCourse AI is rapidly changing the way patients want to interact with healthcare professionals and is moving past proof-of-concept into routine clinical and administrative use. In 2026, clinics will increasingly experiment with AI Agents and conversational AI, like chatbots and assistants, as ‘digital front doors’ for patients. [...]
By EatMoreFruit Communications In infant nutrition, brands often default to awareness campaigns or product education. But the Reckitt, Is it Cow’s Milk Allergy? (CMA) initiative showed that the communications strategies that truly shift understanding, and ultimately behaviour, are those rooted in deep, human insight. Awareness alone doesn’t change clinical practice, adoption or improve family experiences. [...]
Experts have warned about rising AI chatbot use for emotional support and companionship, especially among younger people. Systems such as ChatGPT, Claude and Copilot are increasingly used as confidants, with reports placing therapy and companionship among top reasons. ChatGPT alone has around 810 million weekly active users worldwide. Writing in the BMJ, Susan [...]
A new attempt to create a national, longitudinal health record was one of the big ideas in the 10 Year Health Plan. However, the use case and architecture is far from clear, and there are some big commercial issues to address with health tech vendors… The NHS has a troubled history when it comes to [...]
By Amit Chadha, CEO, LTTS “Your breathing pattern has shifted slightly today. Would you like to check in?” – pings on the phone of a patient in recovery. Nothing alarming. Nothing intrusive. But it reflects a deep change – her wearable device, home sensor, and care app quietly working together to detect deviations that the [...]
