Leadership

  • The rise of the health-first agency: Why marketing in medicine needs a different mindset

    By Natasha Hassani, founder and director of Neon Rocks Agency For decades, healthcare marketing has borrowed its playbook from consumer brands: fast-moving, trend-led, and conversion-driven. But medicine is not a product. It is personal, regulated, and deeply human. As patients increasingly turn to digital channels to research and choose their care, the need for a [...]

  • Federated health data becomes the NHS’s strongest defence against winter demand

    By Sanius Health The NHS is shifting focus towards preventative care ahead of what officials expect will be one of the most challenging winters in recent years. The health service hopes that better use of data can help it identify risk earlier, manage capacity more effectively and save billions of pounds in avoidable costs. More [...]

  • Reforming drug pricing key for UK’s life sciences ambitions, warns GSK leader

    Britain will struggle to be a life sciences superpower without reforming drug pricing, GSK’s outgoing chief executive has warned. Emma Walmsley said she was “hopeful and ambitious” that the standoff between the pharmaceutical industry and government could be resolved, as ministers draw up proposals to increase NHS spending on new medicines by up to 25 [...]

  • First-of-its-kind HealthTech Conference puts West Yorkshire on the global innovation map

    West Yorkshire’s reputation as one of the world’s most dynamic regions for health technology innovation will take centre stage this November as a first-of-its-kind conference brings together leading voices from the NHS, government, academia, and industry to shape the future of healthcare. The landmark event, “Driving the Future of Innovation – West Yorkshire’s HealthTech Cluster,” [...]

  • The cyber threat of NHS legacy debt: Mitigating the risk and securing systems

    By Afshin Attari, Senior Director of Public Sector at Exponential-e The level of legacy debt varies widely across the NHS. A recent report from the Department of Science Technology and Innovation (DSIT) has revealed that legacy technology can range from as little as 10 per cent to as much as 60-70 per cent. This reliance [...]

  • Scaling virtual wards: The leadership imperative behind home-based care

    Odgers’ Carmel Gibbons, Chris Hamilton and Mike Drew discuss the growth of virtual wards, how health tech leaders can capitalise on this new technology, and the emerging leadership roles in care-at-home Healthcare systems across the world are under unprecedented strain. Demand for hospital beds continues to outstrip supply, while costs, workforce pressures, and patient expectations [...]

  • Propel Healthtech West Yorkshire launches programme to support healthtech innovators

    Propel Healthtech West Yorkshire is calling on innovators with healthtech solutions to apply for its accelerator programme. The programme is free for successful applicants and provides enhanced business support, regulatory guidance, NHS networking and scaled growth advice. The accelerator has recently been allocated £4.5m in funding from the West Yorkshire Mayor’s investment Zone. The funding [...]

  • The future of regenerative dentistry: Harnessing growth factors and lasers to save natural teeth

    By Dr Scott Froum, DDS - Board-Certified Periodontist, New York City  For decades, dentistry has been defined by mechanical repair: filling, replacing, and rebuilding what disease or decay destroyed. But a new era of regenerative dentistry is shifting that paradigm. Instead of replacing what has been lost, we are learning how to stimulate the body [...]

  • Why digital literacy is the hidden clinical competency the NHS cannot ignore

    By James Freed, deputy director for The NHS Digital Academy, NHS England Digital is no longer an add-on to healthcare, it is inseparable from it, and is a key pillar of the NHS 10 Year Plan. Electronic patient records, remote consultations, rostering, pathology and radiology systems, and an expanding family of AI-enabled tools now frame [...]

  • Partnering with platforms: What provider CEOs and boards must ask Big Tech

    Odgers’ Chris Hamilton and Mike Drew discuss the rapid dominance of Big Tech in healthcare and what executive leaders can do to successfully navigate this landscape Imagine your health system is approached by a major tech company offering a “data-trust” layer that connects your electronic medical records to patients’ devices. The promise is seamless identity, [...]