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  • Why events should be part of your 2025 growth strategy

    By Rachel Sabo, Senior Consultant at EatMoreFruit Communications  Over eighty per cent of businesses rank in-person events as their most impactful marketing channel. In fact, 48 per cent of teams say events are more important today than pre-pandemic. When done right, events can become their own marketing platform for a mindset shift. However, their effectiveness [...]

  • Transforming healthcare through digital innovation: A system-wide approach

    Ahead of his talk at Rewired 2025, Andy Haywood, Group Chief Digital Officer at NHS Humber Health Partnership, shares his insights on how digital transformation is reshaping patient care and system-wide operations through innovative solutions and strategic deployment of technology. In healthcare we often talk about digital transformation, but what truly matters is how these [...]

  • Building confidence in AI telephony tools for primary care

    By Max Gattlin, Commercial Director, X-on Health The latest figures show that general practice delivered a record 38.6m appointments in October 2024 (or more than 40m if you include COVID-19 jabs), that’s the highest ever one-month total on record. Alongside this, primary care struggles with overwhelming demand and clinician shortages, and GP leaders warn that [...]

  • Innovation in digital health: Why is it so important to act responsibly?

    The Labour Government's vision for growth is aligned to the success of one of the fastest growing ecosystems in the UK: technology. But what does this mean for the health sector, and why is it so important to ensure that we innovate responsibly? Paul Wye, Head of AI, Answer Digital offers his insight. Sir Keir [...]

  • 2025: A pivotal year for NHS digital transformation

    As the NHS enters a transformative year, 2025 promises groundbreaking advancements in AI, patient care and health equity. Discover how technology will shape a more efficient, inclusive and proactive healthcare system by hearing what some of the leading lights from the healthtech industry think. Kavita Parmar, Co-Founder, Word360 said: This year marks a critical turning point in [...]

  • Health tech leaders set out their digital priorities for 2025

    Leaders from across the health tech sector predict a year of accelerating digital transformation in the NHS; one that will increasingly be driven by AI. From the development of decision support and robotic surgery to a renewed focus on cybersecurity and data interoperability, Highland Marketing’s clients explore the trends that will shape the future of [...]

  • Four CNIOs review 2024 and look forward to 2025

    At the recent Imprivata HealthCon User Forum, held in Manchester, four CNIOs joined Daniel Johnston MRes RN, Director of Clinical Ops International, ACNIO, NHS CSO at Imprivata, to discuss the highs and lows of the year, and what 2025 might bring.   Dan was joined by: Lucy Weeks, CNIO, Surrey and Sussex Healthcare NHS Trust; Louise [...]

  • How health tech leadership can address social determinants of health

    Odgers Berndtson’s Chris Hamilton and Mike Drew, explain why leadership is crucial in advancing technologies that address SDOH In today’s healthcare landscape, addressing social determinants of health (SDOH) – the conditions in which people live, work, and grow – is crucial to improving health outcomes. Health tech companies have a unique opportunity to tackle these [...]

  • The NHS Needs to take back control of its data

    By Dr Joe Zhang, Head of Data Science, Artificial Intelligence Centre for Value Based Healthcare and London Secure Data Environment Robust data infrastructure and language AI could transform the NHS, addressing the challenges of unstructured data and the critical need for ethical, transparent data governance in healthcare. The NHS sits on a goldmine of clinical [...]

  • AI in clinical practice: How to balance innovation with cultural evolution

    Ahead of his upcoming presentation at Digital Health Rewired 2025, Devesh Sinha, Chief Clinical Information Officer and Stroke Physician at Barking, Havering and Redbridge University Hospitals NHS Trust, reflects on the trust's experiences with implementing AI in clinical practice and the delicate balance required between innovation and cultural evolution. As healthcare continues evolving at an [...]