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By EatMoreFruit Communications Here’s a thought…What exactly makes a health campaign credible? Is it the data? The messaging? The creative? In medical and health communications, credibility isn’t something you can claim anymore. It must be earned, and increasingly, it needs to be shared. Audiences want to know that what they’re seeing reflects real-world experience and [...]
By Todd Patriacca, chief financial officer, Andrew Chang, chief commercial officer and Mikhail Boukhny, senior vice president, R&D, BVI The global medical device industry is entering a period of accelerated transformation, and ophthalmology sits at the center of that shift. As populations age, digital ecosystems expand, and expectations for personalised care rise, 2026 is shaping [...]
By Christoph Lippuner, co-founder and CEO at Semble The UK healthcare system continues to face significant pressures. A new report by the Public Accounts Committee has revealed that the NHS is still working towards its goal of reducing patient waiting times, even with substantial investment in recent years. Simultaneously, AI use, by both clinicians and [...]
Dental experts and parents have launched an autism dental website offering practical tips on brushing, dentist visits and diet. The website, called toothPASTE, offers autism-specific guidance on toothbrushing, going to the dentist and eating and drinking, and has been translated into 13 languages. Academics at the University of Leeds School of Dentistry said children with [...]
Google's AI Overviews can surface misleading health advice, risking patient harm, an investigation by The Guardian investigation has revealed. The AI-generated summaries sit at the top of search results and are meant to offer quick answers to users’ questions. In one example described as "really dangerous" by experts, the AI wrongly told people with pancreatic [...]
By Wolfgang Hackl, CEO, OncoGenomX Inc., Allschwil, Switzerland Digital health tools are becoming an integral part of childhood and adolescence. From ADHD trackers and mental-health apps to diabetes sensors, sleep monitors, fitness wearables, neurodevelopmental screeners, and educational wellbeing platforms, children and teenagers interact with more digital health technology than any generation before them. Much of [...]
By EatMoreFruit Communications Most healthcare campaigns targeting clinicians start with the product and work backwards. The most effective ones start by mapping where knowledge gaps, clinical objections, and real-world barriers exist. Here's how we approached building an insight-led strategy for a wound dressing when the data didn't exist in tidy reports. Marketing directors in medical [...]
By Klaus Boehncke, global digital health lead, Guillaume Duparc, healthcare partner, and Levin Laske, healthcare principal, L.E.K. Consulting In 2025, the world of healthcare and medical technology has been defined by increased AI adoption and integration into clinical systems, with recent findings outlining that AI-focused deals now make up 75 per cent of health tech funding. From [...]
Health Tech World explores the latest business developments in the world of health technology. The world's first AI orchestrator data platform for healthcare launches McCrae Tech has launched the world's first health AI orchestrator called Orchestral. Orchestral is a health-native AI orchestrator data platform that connects diverse data sources with AI agents, workflows, and algorithms, [...]
BioNTech has closed its acquisition of CureVac, ending the subsequent offering period and setting up a push to expand mRNA design, delivery and manufacturing. The subsequent offering period expired at 12:01am Eastern Time on 18 December 2025, the company said. BioNTech said 195,341,219 CureVac shares, about 86.75 per cent of those issued and outstanding, were [...]
