UK
The NHS online hospital will launch in England next year, focussing on menopause, prostate and eye conditions, and will be available via the NHS app in 2027. The service, first announced in September, will allow patients to have assessments, check-ups and follow-up appointments online with a dedicated team of doctors. The aim is to carry [...]
Digital front door provider, X-on Health, has announced a major milestone for primary care with the full integration of Surgery Connect with the Medicus electronic patient record (EPR) platform. The partnership introduces a native, high-performance interface that eliminates the historical friction between phone systems and clinical records. The integration provides users with immediate access to [...]
By EatMoreFruit Communications Here’s a thought…What exactly makes a health campaign credible? Is it the data? The messaging? The creative? In medical and health communications, credibility isn’t something you can claim anymore. It must be earned, and increasingly, it needs to be shared. Audiences want to know that what they’re seeing reflects real-world experience and [...]
By Christoph Lippuner, co-founder and CEO at Semble The UK healthcare system continues to face significant pressures. A new report by the Public Accounts Committee has revealed that the NHS is still working towards its goal of reducing patient waiting times, even with substantial investment in recent years. Simultaneously, AI use, by both clinicians and [...]
Dental experts and parents have launched an autism dental website offering practical tips on brushing, dentist visits and diet. The website, called toothPASTE, offers autism-specific guidance on toothbrushing, going to the dentist and eating and drinking, and has been translated into 13 languages. Academics at the University of Leeds School of Dentistry said children with [...]
Google's AI Overviews can surface misleading health advice, risking patient harm, an investigation by The Guardian investigation has revealed. The AI-generated summaries sit at the top of search results and are meant to offer quick answers to users’ questions. In one example described as "really dangerous" by experts, the AI wrongly told people with pancreatic [...]
By EatMoreFruit Communications Most healthcare campaigns targeting clinicians start with the product and work backwards. The most effective ones start by mapping where knowledge gaps, clinical objections, and real-world barriers exist. Here's how we approached building an insight-led strategy for a wound dressing when the data didn't exist in tidy reports. Marketing directors in medical [...]
Odgers’ Chris Hamilton and Mike Drew explain why cyber security leadership is now paramount for most healthcare providers In hospitals across the world, cyberattacks have moved from disrupting systems to endangering lives. When an attack locks clinicians out of patient files or disables connected medical devices, care can stall in critical moments. The line between [...]
By Kyle Lunn, managing director, health, ClearCourse AI is rapidly changing the way patients want to interact with healthcare professionals and is moving past proof-of-concept into routine clinical and administrative use. In 2026, clinics will increasingly experiment with AI Agents and conversational AI, like chatbots and assistants, as ‘digital front doors’ for patients. [...]
By EatMoreFruit Communications In infant nutrition, brands often default to awareness campaigns or product education. But the Reckitt, Is it Cow’s Milk Allergy? (CMA) initiative showed that the communications strategies that truly shift understanding, and ultimately behaviour, are those rooted in deep, human insight. Awareness alone doesn’t change clinical practice, adoption or improve family experiences. [...]
