SuperLiving has secured US$2m in funding to help expand the wellbeing platform across India.
The round was led by Kae Capital, with participation from All In Capital and other angel investors.
The start-up previously secured Rs 2 crore (about US$230,000) from All In Capital in September 2025 after winning the ‘Elevator Pitch’ event.
SuperLiving said the proceeds will be used to enhance product capabilities, expand vernacular and culturally tailored content, strengthen its AI companion and scale distribution across tier 2 and tier 3 India.
Co-founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, the Bengaluru-based start-up offers an AI-powered preventative lifestyle platform covering nutrition, movement, sleep, stress and daily habits.
It delivers bite-sized courses, regional content and a 24/7 AI companion designed to help users build daily habits.
Courses are priced between Rs 99 and Rs 250, with no supplement upsells or extreme regimens.
SuperLiving operates across nutrition, fitness, mental wellness and pregnancy, using gamified trackers and rewards. It targets Indian households aged 25 to 55, with regional and culturally relevant content for tier 2 and tier 3 cities.
Within 2.5 months of monetisation, SuperLiving claims more than 70 per cent of paying users came from tier 2 towns and beyond, indicating demand outside metro markets.
By analysing behaviour across more than 115 lifestyle parameters, the platform adapts its guidance based on user activity.
