Smart ring maker ŌURA has raised over US$900m in funding, valuing the firm at approximately US$11bn and fuelling continued growth and development of new health technologies.
ŌURA plans to use the new funding to accelerate AI and product innovation, expand global distribution, and invest in development of new health features, cementing its position as the leading platform for proactive health.
This financing reflects ŌURA’s incredible momentum, coming on the heels of the company’s announcement that it has sold more than 5.5 million Oura Ring devices since its 2015 debut—with more than half of those sales occurring in the past year alone.
The company reported revenue of more than US$500 million in 2024, doubling its growth from the prior year, and is on track to double revenue again in 2025, surpassing US$1bn in annual sales while continuing to expand profitability.
“This new funding is a testament to the strength of ŌURA’s business and the trust millions of members place in us every day,” said Tom Hale, CEO at ŌURA.
“We’re proud to be building not just a product, but a global movement toward proactive health—helping people understand their bodies, make better lifestyle decisions, and connect more effectively with their healthcare providers. Today, our technology supports consumers, employers, insurers, and clinicians working together to advance preventive health at scale. With this investment, we will accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in advancing preventive health.”
As part of the company’s continued growth, ŌURA announced David Shuman, founder of Lateralus Holdings and Oura board member since 2016, as its new chair of the board, succeeding Eurie Kim, who has served in the role since 2019.
“David has been a wonderful board partner to me during my tenure as chair and I look forward to continuing to collaborate with him as we help ŌURA reach its potential,” said Eurie Kim.
Tom Hale added: “Eurie and David have been instrumental in OURA’s success. Since joining the board in 2019, Eurie has been a trusted partner as we’ve rapidly grown our consumer awareness. I look forward to her continued guidance on the board through the company’s next phase of growth.
“Oura has benefited greatly from David’s leadership and good judgement across long-term strategy, fundraising, recruiting, partnerships, and corporate development—and I know he’ll be instrumental in our continued success and growth as we enter our next chapter.”
