The way people approach healthcare and get healthcare advice has changed a lot in the last few years. Over the recent years, the internet has become a great place to seek information about health and one’s well-being. On that note, having a healthcare marketing plan has become incredibly important for healthcare professionals and organizations.
The right marketing plan can help healthcare professionals like you reach your potential target audience and stay on top of your industry.
Read on how a dedicated healthcare marketing plan can help you boost your online healthcare business.
What Makes Healthcare Marketing?
Healthcare marketing is the process of creating, sharing, and selling valuable information or knowledge about healthcare. While you are at it, you might use ideas from various different fields, such as healthcare data, marketing, communications, and patient care. Healthcare marketing is essentially a practice that incorporates traditional marketing ideas and science-based ways to avoid illness and promote health.
Undoubtedly, marketing is a crucial part of modern healthcare. Healthcare practitioners and organizations share the same marketing goals as any other online business, which include the following:
- Reach your target audience
- Get other people to know your business
- Establish yourself as a thought leader in the industry
- Get leads through a well-thought-out marketing plan
- Providing local audience with accurate information at the right time
- Staying connected with former patients for social proof
The Starting Point: Your Digital Health Website
Now that you know the importance of healthcare marketing for your healthcare business, it is time to start with the basics, which is your healthcare website. The thing about your website is that it is the first contact point for people and other sites to find out about your business. Anyone’s first inclination will be to check out your website and see what your healthcare organization or clinic is about. If you don’t have a website, no one will consider your healthcare services.
Establish An Attractive Website
Now that you know the importance of having a website, the next thing to do is to set up a modern, easy-to-navigate, and attractive site. Your target audience will have high expectations, which is why you must make your site user-friendly, too. You might want to hire the services of a professional website builder to establish a lead-generating website.
Perform White Hat SEO
We cannot stress enough the importance of white-hat SEO. On that note, to boost your website rankings, you will need to incorporate white hat link building strategies that are aligned with Google guidelines. Link-building is a crucial part of SEO, as is keyword research and content creation. Nonetheless, white hat link-building and white hat SEO surely require your time and effort; however, these are a sure way to get you on Google’s first page, boost your online presence, and establish domain authority.
Pro-Tips for White Hat SEO
Here are some essential tips that can help improve your online presence. You can also outrank your competitors using these tips:
- Create quality and keyword-targeted content
- Incorporate high-quality backlinks
- Optimize your website images
- Ensure all pages are mobile-first indexed
- Focus on local SEO
Focus on the Right Keywords in Your Blogs
When it comes to boosting your healthcare site, you need to create and post regular blogs with targeted keywords. Now, understandably, the core webpages of your site, such as the homepage, contact, pricing,
products, etc., are comparatively limited regarding keyword optimization as the primary goal is to provide the information that your target audience is looking for.
However, when it comes to your digital healthcare blogs, make sure that each of them has relevant keywords that you can optimize so that they rank for those specific keywords. This way, you will pave the way to appear in search results for the potential searches that your target audience is performing.
Pro-Tips for Targeted Keywords
When it comes to incorporating targeted keywords in your healthcare blogs, make sure to do the following:
- Stick to one keyword theme for one blog.
- Include the targeted keyword in headings, alt text, meta description, and image file names.
- Include question keywords in H2s
- Integrate numbers and bullets
- Promote your blog posts on email and social media
Leverage Social Media to Boost Online Presence
Today, people tend to search for their required healthcare services on their mobile phones, specifically on their social media, which is why you must establish a strong social media presence so that your potential target audience can find you and connect with you. The massive user base and sharing capabilities of social media platforms have essentially transformed social media as an amplification tool, and the best part is that social media signals will affect your website’s SEO, too, which will help you boost your rankings.
Pro-Tips for Leveraging Social Media
Online presence is about quality, so limit the number of platforms and stick to those that you can easily handle.
- Do your research on which platforms your target audience uses
- Post infographics
- Use the right hashtags, words, and phrases in your captions.
- Use compelling stats in your posts
- Keep your social media posts precise
Boost Your Online Presence with Listings
Of course, there are hundreds and thousands of healthcare businesses just like yours that want to boost their online presence. This is where the importance of listings comes in. With listings, you can make your healthcare business show up in more online search results. Also, when you list your digital healthcare business in popular directories, you will actually establish local citations for your business, which Google considers at the time of ranking websites.
Your starting point is to set up your Google My Business profile for your healthcare business. This way, you will have a platform where you will provide the essential details of your business and directly link it to the SERP for Google search and maps.
Similar to social media posts and search engine results, listing results are established by an algorithm, which means that the quality of your listing matters. On that note, make sure to fill out all of the sections accurately, including business name, contact information, working hours, website, photos, description, services, etc.
Also, make sure to provide identical information across all listing sites to boost your online presence.
