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Online supplements firm smashes crowdfunding target

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An online provider of supplements has smashed its £250,000 crowdfunding target.

Witney-based Personalised Co provides personalised protein blends and combinations of vitamins and minerals. Customers take a simple quiz, and the firm’s custom-built algorithm creates solutions that are tailored to the specific needs and goals of each customer.

At the time of writing, the company has raised £389,876 from 198 investors, on Seedrs.

A statement on the firm’s crowdfunding page said: “We’re crowdfunding in order to scale, expand our category range, invest in our brand and position Personalised as a technology-focused business.

“We have carefully planned a pipeline of new products and categories to supplement our existing range. We’ll be helping them focus more, perform their best and relax when desired.”

Personalised Co also plans to venture into the US market.

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