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Inizio acquires Evolution Road in Evoke deal

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Inizio, the strategic partner for health and life sciences companies, has announced the acquisition of digital innovation company, Evolution Road.

The acquisition will see Evolution Road become part of Inizio’s MarComms business unit, Evoke –  a global brand, experience and communications platform.

Evolution Road will enhance Evoke’s commercial innovation offering, digital health solutions and end-to-end omnichannel services suite.

Reid Connolly, Global President of Inizio MarComms and CEO of Evoke said:

“We are delighted to welcome Evolution Road to Evoke.

“The combination of Evolution Road’s expertise, alongside Evoke’s data, customer experience and media teams will underscore Evoke’s reputation as one of the most comprehensive, forward-looking and indispensable omnichannel partners in the market.”

Evolution Road offers a range of strategic marketing services to help clients make data-driven strategic decisions to plan, execute and measure highly effective digital and omnichannel marketing programs, meet their brand objectives and improve real-world outcomes.

Evolution Road’s President,  Larry Moran commented:

“We are thrilled to be joining Evoke especially as we have always shared a common vision and ‘digital first’ heritage.

“Together our combined omnichannel offering will be the most powerful in the healthcare space.”

Evolution Road Founder and CEO Paul Ivans added:

“Finding the right partner to help take Evolution Road to the next level was incredibly important for us – one that shared our culture, values, and our approach to client objectivity.

“We could not be more excited to grow our business together and find new ways to help our clients unlock their true potential.”

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