Global independent marketing and communications agency FINN Partners has signed a definitive agreement with the Winston Agency (WA), a boutique purpose, sustainability advocacy and communications firm with global-service reach, to join its ranks.
WA founder and CEO Bess Winston will become a FINN senior partner where she will champion global Purpose and Social Impact efforts from the nation’s capital.
The move increases the FINN Purpose and Social Impact Practice headcount to almost 100 professionals worldwide focused on social-impact issues.
The terms of the agreement are not disclosed.
Winston said:
“The Winston Agency has been a leader in providing clients with counsel and support in environmental affairs, ESG communications and public policy.
“Joining another agency wasn’t necessary, but the prospect of uniting with FINN, a community equally dedicated to the purpose and social impact sector with values that mirror our own, was compelling.
“Becoming part of FINN enables us to share our deep expertise with a committed team of like-minded colleagues, expanding what we can achieve for our clients through a collaboration that makes the world a better place.”
Winston and her senior team will work closely with the FINN Global Public Affairs Practice, led by Jessica Berk Ross, managing partner and Global Public Affairs Practice Leader, and Global Health and Purpose, led by Gil Bashe, managing partner and Chair Global Health and Purpose.
Jessica Berk Ross said:
“Our Global Public Affairs and Purpose and Social Impact Practices have tremendous synergies and the Winston Group joining FINN brings added depth and strength to all.
“Bess Winston and the Winston Agency team bring great expertise to our client efforts in global economic development, travel, and in igniting conversations that create the conditions for thoughtful policies and actions.
“We are excited that our new colleagues unite with FINN and will be part of our growing DC community.”
Gil Bashe said:
“Regardless of approach, it’s evident that environment, social and governance mandates are pressing C-suite communications issues and the challenges securing sustainable business are here to stay.
“Companies globally are looking to implement manufacturing processes that reduce waste, engage employees, build an inclusive and diverse workforce, and address issues around climate change.
“FINN is increasingly at the forefront of these discussions and the addition of The Winston Agency allows us to help clients better tackle these issues and provide sustainable solutions.”
