Opinion and news platform Medika.Life will join marketing and communications firm FINN Partners in January.
Medika.Life will be championed by Gil Bashe, global health chair, FINN Partners, and Noah Finn, managing partner, Integrated Marketing.
The platform hosts more than 40 authors sharing content in general medicine, health policy, ecohealth, disease awareness and issues of interest for patients, payers and providers.
Gil Bashe, chair global health, FINN said the partnership will expand opportunities for health thought leaders to share ideas with global health decision-makers and influencers.
“Physicians, patients, policy leaders, planetary health advocates and health innovation leaders saw an urgent need to reach like-minded people to foster conversation and motivate change.
“Medika.Life quickly became a go-to for sharing bold ideas. With its continued cross-platform connection to Being Well on Medium, Medika – with added support from FINN, will provide authors expansive reach to address public health priorities and share ideas directly with key audiences.”
Popular contributors, including physician leader Hesham A. Hassaballa, MD, a New York Times featured Pulmonary and Critical Care Medicine specialist, and Lisa Bradburn, a psychotherapist writing about the nexus between technology and the human condition, will continue in their roles.
Technology theorist John Nosta, a contributor to Bloomberg, Forbes, Fortune and Psychology Today will be joining the platform and additional editors and authors will be added in the months ahead.
Editors-in-chief Robert Turner and Jeffrey Livingston, MD will assume new roles as founding editors-in-chief emeritus. Bashe will take on an additional agency role as Medika.Life editor-in-chief. Bashe and Noah Finn will serve together as co-publishers to support operations of
Robert Turner, co-founder and co-editor-in-chief emeritus, Medika.Life said: “Medika is far more than simply aggregating medical data and information.
“Since our founding in 2020, our goal has been to advocate for a medical community committed to uniting the fragmented health ecosystem toward a globally accessible, ethical and equitable industry that places the needs of patients at the forefront.
“We invited Gil Bashe to write for our platform at its genesis. In him, we found a kindred spirit equally dedicated to our efforts. It made the conversation with FINN a given as we all looked to support the platform’s future.”
Together with the Pharmacy Podcast Network (PPN), a news organization absorbed by FINN in November, Medika.Life will form the core of the FINN new omni-channel communications effort.
Peter Finn, founding partner, FINN Partners said: “Vision and values drive mission, and the Medika.Life platform, through its content and reach, seeks to tackle many of the same societal challenges that FINN, as a major global communications agency, is working to address with our clients.
“When Medika.Life sought out a committed partner that mirrored its values and vision to support its mission and continued growth, we were honoured to be approached.”