Healthcare reviews and patient feedback platform Doctify has announced its launch into Saudi Arabia; amid a shift in the Gulf state towards greater patient choice and transparency.
The launch comes at a pivotal moment for the Saudi Arabia healthcare sector.
Saudi Arabia’s healthcare system is undergoing a structural shift, as care becomes more digital, more private, and increasingly shaped by how patients choose where to go.
As part of Vision 2030’s Health Sector Transformation Program, the private sector is playing an increasingly important role in delivering care, while digital health adoption continues to accelerate.
This transition is redefining how healthcare is accessed, experienced, and evaluated – this shift is creating a more competitive and consumer-driven healthcare landscape, where providers are increasingly differentiated by patient experience and reputation.
As access to private, insurance-led healthcare expands, patients are becoming more active in how they choose providers.
As the number of providers and options grows, visibility and reputation are playing a more central role in those decisions.
Doctify gives patients access to verified reviews and peer-to-peer endorsements, helping them make more confident decisions about where to seek care.
For healthcare providers, the platform offers structured, real-time patient feedback, supporting continuous improvement and stronger patient relationships.
Stephanie Eltz, CEO and co-founder of Doctify, said: “Saudi Arabia is undergoing a significant transformation in how healthcare is delivered and experienced. As patient choice expands and the private sector grows, access to reliable, transparent information becomes increasingly important.
“At Doctify, we are focused on helping patients make confident decisions about their care, while supporting providers in building credibility through meaningful patient feedback. Launching in Saudi Arabia allows us to contribute to a healthcare system that is becoming more connected, more transparent, and more patient-centred.”
Jason Nahani, chief revenue officer at Doctify, added: “Saudi Arabia is the right place at the right time for us. With a $57 billion health budget, a booming population, and 98% smartphone penetration, the landscape is shifting rapidly.
“As hospitals privatise and Vision 2030 accelerates digital health adoption, providers will need trusted platforms to stand out. At the same time, with ambitions to attract over one million medical tourists by 2030, reputation will play an increasingly important role in how patients choose care.
“We’re stepping in early as visibility and reputation become central to how patients choose care in this market.”
Doctify’s platform enables patients to search for healthcare providers by specialty, location, and patient feedback, read verified reviews and peer endorsements, and book appointments (including online consultations).
For providers, the platform offers more than visibility. It creates a structured digital presence where patient feedback, peer endorsements, and professional connections work together to reflect clinical expertise and build credibility in a more competitive and digital-first healthcare landscape.
Doctify’s expansion into # Arabia builds on its growing global presence, as it continues to support patients in choosing care with confidence and providers in building credibility in a more competitive healthcare market.
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