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Digital therapeutics surge to accelerate in 2021

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The number of people using digital therapeutics and wellness apps is expected to top 44 million by next year as Covid accelerates adoption.

A new study has found that the number of people using digital therapeutics and wellness apps will grow globally from 627 million in 2020 to more than 1.4 billion in 2025.

The findings , from Juniper Research, also revealed that by 2021 over 44 million people will be using digital therapeutics to manage their healthcare. This is an increase of 288 percent over pre-pandemic levels in 2019.

Digital therapeutics and wellness apps have become a lifeline for many people during the pandemic, as they were unable to leave their homes to receive help maintaining their physical and mental health.

Market value is expected to grow by more than 800 percent in the next five years, as regulators responded to the coronavirus pandemic by loosening rules for digital therapeutics developers.

The new report notes that following the advent of the pandemic, the Centers for Medicare and Medicaid Services (CMS) expanded the range of telehealth services available to more than 40 million beneficiaries of Medicare in the US.

Between this and the uptake in adoption by consumers, researchers anticipate that by 2025, an expected 652 million people globally will manage their healthcare through digital therapeutics, making them a key element of future health service delivery.

Juniper research analyst and author of the report, Adam Wears, told Health Tech World that patients are moving away from traditional forms of healthcare and taking a more proactive approach to their wellbeing.

“Whilst an increasing number of end users were already adopting digital therapeutics and wellness apps before the pandemic, COVID-19 accelerated adoption in a way that would have been unthinkable before the pandemic,” said Adam.

“The market is experiencing growth in both digital therapeutics and wellness apps, driven by a growth in demand from end users to manage their own physical and mental health.

“Over the last few years, there has been a shift in consumer views on overall health, with new technologies and services enabling consumers to adopt a proactive healthcare model, rather than a reactive one.”

It’s a trend that is expected to continue, with the digital therapeutics and wellness market projected to grow from $5.8 billion in 2020 to over $56 billion in 2025.

Adam continued: “We predict that the market for digital therapeutics and wellness apps will continue to grow over the next several years, to the tune of $56 billion by 2025.

“This represents a steady growth over the next five years, as patients, consumers, and service providers see the value of digital therapeutics and wellness apps, as a form of healthcare provision.”

He added: “We expect emerging services and disruptive technologies to further increase the value proposition of digital therapeutics over the next few years. To realise the anticipated growth of the market, these solutions need to be convenient and cost effective, when compared to established health care services.”

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