Digital health platform launches FIFA World Cup ad – alongside “men’s health plan”



The Middle East’s largest end-to-end digital health platform has brought its latest campaign to the FIFA World Cup 2022…

Digital health leaders in the Middle East have launched a campaign focused on men’s health and preventive health. The campaign, part of which aired on the day of Saudi Arabia’s opening match against Argentina, is focused on men’s early checkups, preventive healthcare, and awareness of prostate and testicular cancer.

Altibbi, who launched the campaign, are the Middle East’s largest digital health platform, and announced  the launch of its new telehealth subscription plan alongside the FIFA World Cup Qatar 2022 commercial – all part of a wider men’s health campaign.

Said to be the largest digital health platform in the Arab world – they recently secured a major $44 million fund raise, and are going from strength to strength in men’s health. 

New telehealth plan 

The company’s new telehealth subscription plan was at the centre of the campaign – which is is designed to serve all segments and markets.

During November, it’s positioned to promote men’s health and early checkups especially for prostate & testicular cancer and mental health

Altibbi’s new plan – ‘Weqaya’ – or ‘prevention’, informs audiences about the importance of preventative healthcare, and primary care for men more widely. 

The affordable monthly/weekly subscription plans serve all medical inquiries and consultations offer patients unlimited access to have questions answered provide newsletters related to medical consultations & daily tips and  up to 30 consultations monthly.

Supporting men’s health via FIFA 

Men’s health, specifically mental health, can be very difficult for males to address and discuss. Sports with predominant male fanbases, such as football, are vital channels to improve awareness of male healthcare. 

The accompanying TV commercial by Altibbi – ‘To win the match of life’ – was broadcast across MBC Pan Arab Channels on 22 November. 

The Weqaya subscription plan and TV campaign – which are aligned with the global Movember movement – encourage men to have early checkups, with the commercial emphasising prostate and testicular cancers and mental health. Early action for males can be, literally, life-saving.

Co-founder and CEO Jalil Allabadi commented: “We are proud to announce the launch of Altibbi’s ‘Weqaya’ telehealth plan to raise awareness of important, preventative checkups for men’s health.

“We want our patients to reach out to us all year round, not just when they are sick. Weqaya is the family doctor, serving you and your households all year round.

“We are delighted to use the world’s biggest sporting event as a further way to raise awareness. Our men’s health TV commercial will air today during the FIFA World Cup Qatar 2022.

“We believe access to affordable, quality healthcare should be within reach of every Arabic speaker – regardless of location or economic status.

While run from the company’s Saudi Arabia headquarters, the Weqaya subscription plan is open to all Arabic speakers globally. To encourage early checkups, they are offering those activating the plan during November – a one-month free subscription.

The digital health firm has conducted over five million telehealth consultations to date, has 20 million unique visitors a month, and offers its 24/7  services across 14 regional countries – with over 1,500 active certified doctors on its platform.

They host over two million pages of content and has published six peer-reviewed scientific papers in the last year alone. Their AI engine – created by its leading team of data scientists, engineers and clinicians – also provides a unique capability for a comprehensive patient solution.

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