GravityLabs has closed a US$17m series A to speed its US expansion, open a local office, relocate staff and hire, while advancing its AI health app.
Founded in 2022 by chief executive Woonyeon Kim, GravityLabs is best known for Moneywalk, a gamified health app that uses rewards, challenges and community features to encourage daily activity.
The company says it uses behaviour-change technology, where data and AI analyse activity patterns, sleep rhythms and responses to rewards to personalise missions and feedback that support long-term habits.
Investors in the round include SBVA, Goodwater Capital, Atinum Investment, NAVER, DSC Investment and Bass Ventures. The raise brings total funding to US$25m.
GravityLabs reports roughly 1.3m monthly active users as of early 2025 and more than 5m cumulative users across Korea, the US and Japan. Annual recurring revenue is approaching US$25m with a 20-person team.
The funding will also support AI-based product development and marketing in North America and Japan, plus partnerships with US insurers, healthcare providers and fitness and wellness platforms.
“We decided to invest based on GravityLabs’ product development capabilities and execution power, which demonstrates strong potential for expansion into the global healthcare market.” said Na Min-hyung, director, Atinum Investment.
“We were impressed by CEO Woonyeon Kim’s passionate vision for extending healthy lifespan and his continuous product improvement efforts, which led us to invest in three consecutive rounds.” said Yang Hyung-jun, director, Bass Ventures.
“The next-generation leader in the massive global healthcare market will emerge at the intersection of customer experience and AI. With this Series A as our starting point, we will prove meaningful impact on the global market, mainly targeting the United States.” said Woonyeon Kim, chief executive, GravityLabs.
