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ŌURA appoints Tom Hale as CEO and board member



ŌURA has announced the appointment of Tom Hale as CEO and board member.

ŌURA’s smart ring delivers personalised health data, insights and daily guidance to consumers.

Hale has more than 30 years of experience in the consumer technology sector, most recently as president of Momentive, where he set the Enterprise growth strategy leading to the company’s 2018 IPO.

As an alumnus of Homeaway, Linden Lab, Adobe, and Macromedia, Hale’s career spans consumer product experiences, subscription business models, B2B SaaS and software, data, and hardware platforms across multiple markets.

Hale will lead the team in bringing the company’s vision of “health as a daily practice” to consumers all over the world.

Hale said:

“ŌURA answers an urgent need: more than ever, people are focused on physical and mental health, looking to build positive habits and improve their well-being.

“By starting with sleep as the foundation of overall health, the passionate team at ŌURA has created an extraordinarily elegant solution to enable anyone to take charge of their health, all in one small, yet highly advanced ring.

“I’m thrilled to join the team at ŌURA as we bring positive health impact to millions of lives, leveraging our strength in sleep to reach our full vision of supporting members in every aspect of life, including recovery, activity, and proactive health management.”

The appointment builds upon the company’s recent milestones. Earlier this month, ŌURA announced it had raised capital at a $2.55 billion valuation.

In March, the company celebrated 1 million Oura Rings sold.

The Oura Ring has been used in illness-detection research, including in studies at the University of California, San Francisco, Rockefeller Neuroscience Institute and DTRA / DIU.

Most recently, the ŌURA team has invested in women’s and reproductive health research.

Eurie Kim, Chairperson of the Board for ŌURA, said:

“Tom brings decades of technology leadership across both consumer and B2B businesses to ŌURA.

“With his extensive knowledge of scaling consumer and enterprise membership experiences, and leading teams through hyper-growth, we couldn’t be more thrilled to welcome Tom to the ŌURA team and board.

“The culture and values at ŌURA are very special, particularly given our international team and Finnish roots, as well as our multifaceted hardware product and science-backed software and services.

“Looking for an incredibly strategic and technical leader, who is also empathetic and passionate about our mission, was an extremely tall order; we found all of that and more in Tom Hale.”

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